Social Media: How to Engage, Share, and Connect by Regina Luttrell on Iphone New Format

Social Media: How to Engage, Share, and Connect by Regina Luttrell

• Social Media: How to Engage, Share, and Connect
• Regina Luttrell
• Page: 336
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781538167120
• Publisher: Bloomsbury Academic

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Overview

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

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